A little bit

About Us

The Outbound Agency - our approach

OUR APPROACH

The Outbound Agency offers clients immediate insight and access to Australian travellers looking for their next adventure. Whether consumers book via the trade or directly with you online, we can provide a full suite of marketing & sales services to support your business growth.

We create consistent, engaging strategies that build brand affinity and invite trade and consumers into your story. Add to that digital & PR strategies that grow your customer base and keep you front of mind. Simply put, we’ll make it easy for customers to find & connect with you.

Shannon Davis - Our Story - Travel Marketing

OUR STORY

We are passionate marketers with extensive experience in the travel, tourism and hospitality industries. We love working across industries that make people smile, and bring new experiences.

Our founder, Shannon Davis, brings a wealth of know-how from her time with premium network airlines, international hotel groups and trade representation in the cruise market. Shannon’s area of expertise is outbound travel – encouraging Aussies to see the world!

The Outbound Agency - Our Vision

OUR VISION

We’ll take a leaf from The Three Musketeers here – we’re all for one, and one for all. And we mean it. There is plenty of success to go around and we plan on being there to help businesses flourish wherever we can.

We are an experienced and passionate team who deliver results through innovative campaigns and strong relationships. We have the know-how and boldness to get it done.

We are here to help

Our Services

Trade Representation

Key account management
Sales calls & trade incentive programmes
Distribution strategy development & management
Cooperative marketing negotiations & execution
Wholesale product negotiations
Travel agent training programmes
Representation at trade events
Sales missions
Event project management
Familiarisation tours
Database management
Market intelligence & reporting

Consumer Marketing

Strategy development
Campaign planning & execution
Representation at consumer events
Event planning & management
Brand marketing including experiential
Tactical marketing (online & offline)
SEM & SEO
Email marketing including database acquisition
Creative development
Partnerships & sponsorships
Consumer research & reporting
Website development & maintenance

Public Relations

Communication strategy development
Media relations & outreach
Media familiarisations & missions
Press release writing & distribution
PR campaign development & integration
Influencer/ blogger engagement & campaigns
Celebrity endorsement agreements
Event management
Crisis & issue management
Content development
Corporate Social Responsibility strategy & execution
Reporting & trend alerts

Social Media & Content

Social media strategy
Platform & community management
Social media campaigns
Content planning & creation
Audits
Reporting & analysis
Content strategy development
Copywriting for web, social & offline
Photography
Videography
Virtual reality
Graphic design

In the know

Keeping up with...

Social Media Strategy
Social Media

3 Things To Start Doing On Social Media

Social media is a fantastic tool for your business. You can tell your story, engage directly with your audience, learn about your customers, keep them up-to-date – it’s a no brainer. Here’s where to start:

Read Our Blog
Please drop us a line for a chat, a question or a coffee - we're in.

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