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About Us

The Outbound Agency - our approach


The Outbound Agency offers clients immediate insight and access to Australian travellers looking for their next adventure. Whether consumers book via the trade or directly with you online, we can provide a full suite of marketing & sales services to support your business growth.

We create consistent, engaging strategies that build brand affinity and invite trade and consumers into your story. Add to that digital & PR strategies that grow your customer base and keep you front of mind. Simply put, we’ll make it easy for customers to find & connect with you.

Shannon Davis - Our Story - Travel Marketing


We are passionate marketers with extensive experience in the travel, tourism and hospitality industries. We love working across industries that make people smile, and bring new experiences.

Our founder, Shannon Davis, brings a wealth of know-how from her time with premium network airlines, international hotel groups and trade representation in the cruise market. Shannon’s area of expertise is outbound travel – encouraging Aussies to see the world!

The Outbound Agency - Our Vision


We’ll take a leaf from The Three Musketeers here – we’re all for one, and one for all. And we mean it. There is plenty of success to go around and we plan on being there to help businesses flourish wherever we can.

We are an experienced and passionate team who deliver results through innovative campaigns and strong relationships. We have the know-how and boldness to get it done.

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