Websites can be complex & intricate or they can be a simple template – either way, they are necessary and will add value to your business. Here’s why:
1. Trust
Having a website provides a sense of establishment and professionalism – it gives you legitimacy. A website can help showcase your expertise and better position your business; it tells customers you are the real deal.
The 21st century consumer is a skeptic; 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility.
New clients and prospects might want to know about your business history, your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek. It’s a well designed introduction for your business.
2. More customers
Customers have choice. They know quality and value and they will do their research. If you don’t have a website, you wont be part of this process.
Put your business in the race. With a well-designed website, you can position your company as someone who can provide them with a solution.
3. Easy communication
Websites are a communication tool. You can easily tell your story, communicate what’s happening in your business, let them know where they can find you – the list goes on!
Your website provides customers an easy way to contact you and learn more about your products, services and business.
Remember, websites that have fresh, relevant and timely information draw customers back more often.
4. Round the clock access
Your website can be available 24/7 even when you’re not. A website acts as your “always-on” business advocate during, and outside of office hours.
Customers can look for information on their terms. You need to make it as easy as possible for customers to find you.
5. Know your customer
Websites allow you to understand who your customers are through your websites analytics. You’ll learn about their needs, preferences, and interests which allows you to tailor your services to what your customers are really looking for. This will forge a deeper bond and serve them better.