Social media is a fantastic tool for your business. You can tell your story, engage directly with your audience, learn about your customers, keep them up-to-date – it’s a no brainer.
Here’s where to start:
1. What’s On!
Consumers are savvy and so much more visual than ever before! Millenials will have a look at your social media pages to see if your meals look appetising, to see if your style suits what they are looking for, and they’ll head to social media for the most up to date news. So you’ve got to make sure your news is there! Is Thursday $15 steak night? Or Tuesday, Disney trivia night? Is there a special event on Saturday night? Remind your consumers and invite them in.
What better way to showcase what’s on at your venue than by showing other consumers having a great time doing it! User generated content (UGC) is very powerful as it more engaging and more authentic to a consumer than an image taken by the business itself. 86% of millennials say that UGC is a good indicator of the quality of a brand. Encourage your customers to take and share photos while they are there and ask permission to share on your pages.
Social media companies offer great insights into your page and how, when, where people interact with you online. Use this! Understand what content is connecting with your audience and what isn’t. Is the engagement coming from your target audience or elsewhere? Who are the people engaging with you and when? Tailor your content to make sure it will reach and engage your target audience at the right time.